Aleksandr Samokhin

Aleksandr Samokhin

Hey 👋
I’m Alex

I Build Profitable Websites Optimized for Conversion

10+ Years of WordPress mastery. UI/UX expert specializing in conversion-optimized eCommerce solutions

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WordPress development

WordPress Development

WooCommerce, Full Site Editing

Front-end Development

Front-end Development

Next.js, React, Tailwind CSS

Product Design

Product Design

UI/UX, Accessibility

Featured Projects

DeoThemes

  • Created a design system ensuring visual consistency across the brand
  • Developed a user-friendly website to showcase WordPress themes and plugins
  • Integrated Freemius SDK to handle licensing, payment processing, and subscription management
  • Scaled the business to achieve $1,600 MRR
  • Provided customer support including writing documentation and troubleshooting resources
  • Created an automated deployment pipeline for theme and plugin updates and maintenance

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DeoThemes WordPress themes and plugins

Ona

Ona is a modern FSE WordPress that won multiple awards and was featured as one of the best Full Site Editing themes.

It’s the 2nd place winner of the AnyoneCanWP hackathon organized by InstaWP and sponsored by Automattic.

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Ona Property Real Estate Block WordPress theme

Xhibiter

Xhibiter is an NFT marketplace. I created a design system and developed over 74 screens with dark mode support.

  • Tailwind.css
  • WooCommerce
  • Dark mode


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Envision Blocks

I designed and developed the Envision Blocks plugin and theme.

The development work included 50+ Elementor widgets, WooCommerce builder functionality, and the design and development of 4 starter sites.

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Envision Blocks WooCommerce Store

Sedona Shop

I designed and developed Sedona Shop Furniture WooCommerce Store.

I developed a plugin to extend WooCommerce functionality for furniture-specific features (e.g., custom dimensions product tab)

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Sedona Shop Furniture Store
More Projects
Aleksandr Samokhin | Fullstack developer

My Journey

2025

Sold DeoThemes to pursue new opportunities and launched a course on WordPress block development.

2024

Won the AnyoneCanWP Hackathon with the Ona WordPress theme.

2022

Generated over 11,200 sales across various channels with 28% year-over-year revenue growth.

2021

Released the award-winning Ona block theme, which was featured in WPTavern.

2019

Learned React and Gutenberg block development. Started to build block plugins.

2017

Learned PHP and WordPress. Started to build WordPress themes and plugins.

2015

Mastered HTML, CSS, and JavaScript, expanding into website template sales.

2013

Founded DeoThemes company and began selling PSD templates on Themeforest.

2009

Worked as a web design freelancer, specializing in UI/UX design and prototyping.

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